Born on March 18, 2010 — drawn in under 15 minutes and unleashed upon 4chan, Reddit, and Tumblr. The face of Me Gusta captured a feeling no one had words for: that guilty, weird, deeply wrong satisfaction you get from something you absolutely should not enjoy.

The phrase is Spanish — "it pleases me" — and boy, does it. Whether cringe, chaos, or catastrophe… Me Gusta.